![]() The test has multiple language translations. Medical professionals who administer the test must undergo free training before carrying out an assessment. The test is copyrighted, so each test set requires an official form from the copyright owners. Researchers designed it specifically to identify mild cognitive impairment. Researchers did not design it to identify the early stages of dementia. People can do the test on paper or online through an app. It consists of 30 questions, which people answer using a pen and paper. They may also have to do spelling and reading tests. Calculation and literacy tests: A person may have to work out simple sums.A drawing test: A professional may ask a person to replicate a drawing, such as a clock face that shows a specific time.They may later have to recall what objects were present in the illustration. A visual association test (VAT): During the VAT, a person will identify objects in an illustration - for example, a monkey holding an umbrella - and explain how they interact.A memory questionnaire: This section assesses a person’s ability to recall personal and nonpersonal memories.The test contains different sections that examine different aspects of cognitive function. It is also possible to adjust the scores for people with lower levels of education. There are also versions of the test for those who are blind or hard of hearing. In addition, an institutional brochure with a digital flipbook was developed to target larger medical and research institutions interested in licensing MoCA.The MoCA test, which consists of a 30-point assessment on one side of an A4 page, takes about 10 minutes to complete.Ī person can do the test on paper or online via an app. ![]() This included a tri-fold brochure that targeted occupational therapists, nurses, neurologists, psychiatrists, and geriatricians. Quaintise paired inbound marketing efforts with traditional outbound efforts to create a well-rounded and tailored approach to their outreach. We also redesigned a sequence of trigger emails to help further nurture and optimize conversions. Quaintise created an email campaign to educate existing MoCA test users on the benefits of becoming a trained MoCA test administrator. However, up to this point, very little had been done to engage with this community. The website’s online registration feature had developed a large community of healthcare practitioners over the years. Because the majority of test users stemmed from digital visitors, our first effort was a website redesign with optimized landing pages intended to nurture visitors into MoCA test registrants, and MoCA test registrants into trained MoCA test administrators. In order to use the test and purchase training, website visitors must register on the website. The positioning and key message alignment set the tone for our deliverables, while the agreed-upon goals and metrics enabled us to focus our efforts on achieving measurable results. Quaintise developed a strategy that analyzed competitors and promoted the MoCA test’s superiority by highlighting key differentiators and value propositions. Quaintise led the efforts, managing several internal and external teams that played an instrumental part in launching our strategy. This required a well-defined strategy, actionable plan, and measurable evaluation to ensure goals and objectives were achieved. ![]() In order to do this, the current business model needed to evolve accordingly. This would reduce variability and ensure the highest level of accuracy both for legal purposes and to set a higher industry standard. As their community of test users grew, MoCA also needed to update their training and certification requirements. As the test began to receive global recognition from several studies and media outlets, there was an opportunity to capitalize on this momentum. The MoCA test is the “new kid on the block” when it comes to cognitive testing. Limited resources meant prioritizing projects and working closely with key players in a team effort to accomplish goals. ![]() Business model innovation is always a risk that requires expert strategy, careful transition, and flawless execution.The MoCA test is relatively new compared to its competitor, the MMSE, that has dominated the market since 1975.
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